The field of graphic design is a broad one, and encompasses many different disciplines and specialties. Graphic designers can be found in a wide range of industries and roles, from advertising agencies to movie studios, and they can specialize in everything from logo design to web design. Many graphic designers work under the supervision of a project manager or art director, while others are self-employed and work on projects of their own. Whatever their role, graphic designers are responsible for creating visual designs that communicate complex messages effectively. This may include designing logos, signage, websites, print materials, books, and more.
In addition to design skills, graphic designers must also possess strong communication skills. They must be able to present their ideas clearly and persuasively in order to be effective communicators. In addition, they must be able to work with a variety of software tools in order to create sophisticated digital displays that convey their messages clearly and effectively.
Graphic designers who have experience creating printed materials will also benefit from an understanding of the printing process. They will know how to choose the right paper stock for the job at hand, for example, as well as how to set up and run a press operation when producing large runs of printed material.