Digital marketing is the use of electronic media such as the internet and mobile devices to promote a product or service. Digital marketing can be used for a variety of purposes, including advertising, customer relationship management, sales lead generation, email marketing, content marketing, public relations and social media. It is an ever-evolving field that includes many different strategies, tactics, and tools. As technology advances, so does digital marketing. The roles and responsibilities of an effective digital marketer are never static, but always evolving as well.

• Key components include understanding the target audience and their needs, creating a strategy that aligns with business goals, measuring results to determine effectiveness, and adapting as needed. However there are several basic best practices that are critical for all marketers to understand in order to be successful.
• The first is to establish a clear strategy. Digital marketing is extremely complex and involves many moving parts. A clear strategy ensures that you’re investing your time and resources where they will have the greatest impact. Without a strategy, you are more likely to waste time and money on areas that aren’t working.

To build a successful digital marketing strategy, it is important to understand the different elements that make up a digital marketing campaign. These include content creation, search engine optimization (SEO) and pay-per-click advertising. It is important to pick the right combination of these elements so that your campaign delivers the optimal results.