Digital marketing is the use of online channels to promote a product or service. There are many different types of digital marketing, including search engine optimization, social media marketing, email marketing, and mobile advertising. Some of the benefits of digital marketing include increased visibility, more targeted traffic, and lower operating costs for businesses. One drawback is that some potential customers may be annoyed by ads that they see on social media or other sites. Therefore, it is important for businesses to be selective when choosing which channels to use.

To build a successful digital marketing strategy, it is important to understand the different elements that make up a digital marketing campaign. These include content creation, search engine optimization (SEO) and pay-per-click advertising. It is important to pick the right combination of these elements so that your campaign delivers the optimal results.